January 1, 2025
Polar Bear Plunge
Need an exhilarating rush to help kick off your new year? Head to Pensacola Beach and plunge into the Santa Rosa Sound at the annual Polar Bear Plunge.
Hosted by Paradise Inn / Bar & Grill, where nearly 1,000 dippers and spectators – many dressed in costume - flock to the beach to participate in this long-established tradition.
Register in advance to secure your 2025 t-shirt or register onsite starting at noon.
- $15 Plunge Plus Shirt Ticket - participants will receive a Polar Bear Plunge t-shirt (Price increases to $20 the day of the event)
- $10 Plunge Only ticket - registration to participate without receiving t-shirt. (includes event insurance coverage)
- $5 Cub Club for ages fifth grade and under comes with a special Polar Bear goodie.
- 12NOON: Day-of Registration Opens
- 2pm: WE PLUNGE!
Immediately following plunge:
- Free black-eyed peas & cornbread
- Costume Contest winners announced (courtesy of Island Times)
- Live Entertainment on stage
All proceeds go to the Pensacola Beach Chamber of Commerce to fund events on the island.
