Need an exhilarating rush to help kick off your new year? Head to Pensacola Beach and plunge headfirst into the Santa Rosa Sound at the annual Polar Bear Plunge. Hosted by Paradise Bar & Grill, hundreds of dippers and spectators – many dressed in costume – flock to the beach to participate in this long-established tradition. Registration begins at noon and the fee is $15 per person. Cub Club participants – those in fifth-grade or younger – can register for $5. Participants will receive a Polar Bear Plunge t-shirt. All proceeds go to the Pensacola Beach Chamber of Commerce.